Welcome! I’m Andrea Martinez-Cardona, an ATL based creative powerhouse with years of experience in content production and social media.

During my years working for a Fortune 500 company I ran a one-woman production department serving as the go-to for all creative photo and video needs for the organization. From producing lifestyle shoots in Sint Maarten to live sporting event and concert coverage, I thrive in my ability to blend logistics and strategy with creativity and storytelling to create stunning and impactful content.

Leading teams, collaborating with top talent, and making bold ideas a reality is where I shine. From brainstorming wild ideas to making sure every last detail is just right, I’m all about delivering results and having a blast while doing it.

Let’s create something unforgettable together!

ATL-BASED CREATIVE

video work

  • Event coverage for The Hilton Grand Vacations Tournament of Champions that brings together professional women golfers and celebrities from across the performing arts and other sports for a spirited competition to kick-off the LPGA season.

  • Led a Content Production Team of 27 people through 5 days of Golf & 3 evenings of Live Concerts.

    Capturing 50,000+ images and 500+ hours of footage.

    Crew:
    3 Producers
    3 PAs
    7 Photographers
    4 Videographers
    6 DIT
    4 Editors

  • Custom content for Hilton Grand Vacations Brand Ambassador Program with Multi-Platinum Singer-Songwriter LeAnn Rimes.

  • Led Pre and Post Production coordination.

    • Partnered with Creative Agency on Concept

    • Developed Schedule

    • Hired Crew

    • Led Production Calls

    • Managed Raw Asset Delivery

    • Managed Editing and Delivery

    • Managed Invoices

  • Lifestyle shoot to promote newly re-branded Hilton Grand Vacations Resorts in Sint Maarten.

  • Managed entire production lifecycle from pre-production through post-production.

    • Creative Conception

    • Talent Sourcing/Hiring

    • Developed Schedule

    • Hired Crew

    • Led Production Calls

    • On-site Creative Direction

    • Managed Raw Asset Delivery

    • Managed Editing and Delivery

    • Managed Invoices

  • Hilton Grand Vacations, #LifeAtHGV promotional content for careers channels.

  • Utilized existing content and coordinated purpose shot content to create a new video to promote HGV Careers channels initiatives.

    • Creative Conception

    • Sourced Content (Existing/Purpose Shot)

    • Hired Editors

    • Led Production Calls/Scheduling

    • Managed Content Delivery/Upload

    • Managed Invoices

photo work

social media WORK